How to Add a Tourism Event to New Jersey's Event Calendar

Listing Your Tourism Event on VisitNJ.org

The purpose of Visit New Jersey’s calendar of events is to feature events with appeal wide enough to attract out-of-area visitors to travel to New Jersey for overnight stays and/or to entice convention delegates to extend their stays for one or more days. 

If you’re organizing a public event in New Jersey that would be of interest to visitors, you’re welcome to submit it for consideration on New Jersey’s events calendar. Event listings are seen by thousands of visitors every month.

Please submit events at least 30 days in advance; events submitted less than 15 days prior to the event date will not be considered. Algorithms for peak performance require a minimum of 30 days for indexing before the event expires. Review and publishing time is also not immediate.

Updating Expired Events of the Same Title

If an event is considered Annual and is already within the portal but with an expired date, please update that same event listing with the relevant details needed so it can repopulate in search engines, giving it a maximum potential for reach. New events submitted take double the time to rank and index. For this reason, we also recommend not putting the year in your event title or including the number of reoccurring years.

• Accepted Example: PrideFest
• Not Accepted Example: PrideFest 2024 or 32nd Annual PrideFest 

Tourism Event Listing Criteria

Placing a tourism event on Division of Travel and Tourism’s website is free. New tourism listings will be added that meet the following criteria:

• The event must be open to the public. Priority will be given to events with high visitor appeal (based on visitor inquiries and historical attendance figures) and those that distinguish the state or city/region.
• Event must take place in New Jersey and/or have primary focus of a location in New Jersey.
• An Event does not constitute as an everyday occurrence that takes place, there must be an element that is out of the norm which makes it special and considered an event.
• Non-visitor events, including meetings, conventions, auctions, clinics, seminars, etc. will not be included.
• We no longer include virtual-only events. Visit New Jersey promotes visitation to New Jersey by featuring live events for guests to attend while traveling to the area. 
• Events are strongly encouraged to be submitted at least 30 days in advance to be accepted through the review and approval process as well as being ranking. Events submitted less than 15 days prior to the event date will not be considered.
• Event listings will not be published that are solicitations or contain any profane language and content.
• Events will only be accepted for possible approval via the online Entry Form once an account is created in the database. Emails, press releases and other forms of media are not acceptable.

All submissions will be reviewed by the Division of Travel and Tourism to determine that the event meets the criteria and is related to the tourism industry. The Division of Travel and Tourism reserves the right to edit, modify, restrict or remove listings at any time without notification.

Acceptable Tourism Events

Not Acceptable Tourism Events

Required Information for Tourism Event Submission

1. Name of event listing.
2. Venue name and physical address of event.
3. Exact dates of event.
4. Public contact phone number for additional information (email if available, but not mandatory).
5. Event/Business listing website.
6. A brief description of the event. Be sure to write in third person (don’t use: I, we, my, our, us, etc.) and use proper grammar etiquette. 
7. Contact name, phone number and email for website administrator’s use only. (This is not made public.)
8. Minimum one photo to appear as the lead for readers to engage with your listing.

How to Create an Account and Add a Tourism Event:

1. Go to: https://visitnj.org/listing-user.
2. You will be prompted to log-in to our database: either create a new user or use your existing account if you have one. Select the checkbox for "I have a business or event(s) to manage" while registering.
3. If you have forgotten your username and/or password, please submit the online form for a password reset.
4. Once logged-in, you will be brought to the dashboard screen - click "My Events." If you do not see this option, click "Manage Profile," select the checkbox for "I have a business or event(s) to manage," and hit the "Save" button. Then click on "My Events" and then the green "Add New Event" button.
5. Fill out the online Entry Form and click “Submit.”
6. You’ll be able to add website links, amenities, descriptions, contact information, photos and videos. The more information you add, the more robust your event listing will appear to attract more visitors.
7. Review and verify that all the information you have provided is correct and then return to the dashboard.
8. Your event is then automatically submitted to Division of Travel & Tourism to review and will remain red until the event has been approved.
9. Once approved, tourism-related events will appear on VisitNJ.org.

Disclaimer for Usage

The VisitNJ.org Tourism Event Listings are provided as a free service to New Jersey residents, tourism businesses and organizations. Though the Division of Travel and Tourism moderates the posting of acceptable listings on the website, it does not constitute an endorsement by The State of New Jersey, Department of State and Division of Travel & Tourism. If an entry includes a third party website, the State of New Jersey does not control the content or operation of that website and cannot guarantee neither the authenticity, accuracy, nor security of the link, website or content linked there to and we will remove if not appropriate for our website. The State of New Jersey urges you to exercise caution when accessing any unfamiliar website.