New Jersey Tourism Research and Information

Tourism Insights

Welcome to the New Jersey Division of Travel and Tourism. The New Jersey Division of Travel and Tourism (NJTT) creates awareness of all that New Jersey has to offer as a destination in order to enhance the quality of life for New Jersey residents and their communities. NJTT is the only organization in New Jersey providing marketing strategy and industry leadership for tourism sector stakeholders through:

Domestic and international marketing programs; ad sales, please contact Dana Communications, our agency of record
Grant programs and Cooperative Marketing Programs
Comprehensive economic research
Tradeshow Collaboration
Travel Agency & Tour Groups personalized service
Public Relations training and education
Destination Marketing Organization (DMO) and stakeholder outreach and consultation services

NJTT aims to provide diverse and memorable experiences for our visitors and engender pride among New Jersey residents about where they live, work and play. As such, our organizational values focus on collaborative and proactive processes where we function as state ambassadors with a commitment to serve.

In 2023, tourism in New Jersey generated $78.3 billion in total economic impact, with visitor spending reaching $49.1 billion in the Garden State. Traveler activity continues to re-energize the state economy, evident in the $5.2 billion produced in state and local taxes, reflecting a strong demand for the state’s robust travel product portfolio.

Tourism Research Studies

Economic Impact & Leisure Visitor Profile Studies

2023 Tourism Economic Impact Study

$78.3B Total Visitor Economy Impact
$49.1B Direct Visitor Spending
501,000 Total Jobs Generated
$5.2B State & Local Taxes Generated

New Jersey Tourism Research and Information

Tourism Insights

New Jersey Tourism in the News

Tourism Research Studies

Economic Impact & Leisure Visitor Profile Studies

2023 Tourism Economic Impact Study

2023 Overnight Leisure Visitor Profile Study

2023 Day Trip Leisure Visitor Profile Study

2022 Tourism Economic Impact Study

2022 Overnight Leisure Visitor Profile Study

2022 Day Trip Leisure Visitor Profile Study

2021 Tourism Economic Impact Study

2021 Overnight Leisure Visitor Profile Study

2021 Day Trip Leisure Visitor Profile Study

2020 Tourism Economic Impact Study

2020 Overnight Leisure Visitor Profile Study

2020 Day Trip Leisure Visitor Profile Study

2019 Tourism Economic Impact Study

2019 Overnight Leisure Visitor Profile Study

2019 Day Trip Leisure Visitor Profile Study

2018 Tourism Economic Impact Study

2018 Overnight Leisure Visitor Profile Study

2017 Tourism Economic Impact Study

2017 Overnight Leisure Visitor Profile Study

2016 Tourism Economic Impact Study

2016 Overnight Leisure Visitor Profile Study

2015 Tourism Economic Impact Study

2015 Overnight Leisure Visitor Profile Study

2014 Tourism Economic Impact Study

2014 Overnight Leisure Visitor Profile Study

2013 Tourism Economic Impact Study

2013 Overnight Leisure Visitor Profile Study

2012 Tourism Economic Impact Study

2012 Overnight Leisure Visitor Profile Study

2011 Tourism Economic Impact Study

2011 Overnight Leisure Visitor Profile Study

2010 Tourism Economic Impact Study

2010 Overnight Leisure Visitor Profile Study

2008 Tourism Economic Impact Study

2008 Overnight Leisure Visitor Profile Study

2007 Tourism Economic Impact Study

2007 Overnight Leisure Visitor Profile Study

2006 Tourism Economic Impact Study

2006 Overnight Leisure Visitor Profile Study

2005 Tourism Economic Impact Study

2005 Overnight Leisure Visitor Profile Study

2004 Tourism Economic Impact Study

2004 Overnight Leisure Visitor Profile Study

2003 Tourism Economic Impact Study

New Jersey Image and Advertising Return-on-Investment

2011 New Jersey Tourism Statistics Presentation

2021 Tourism Economics NJTIA Presentation

New Jersey Image Study

Literature Distribution Policy

Contact the New Jersey Division of Travel & Tourism