New Jersey Tourism Research and Information

Tourism Insights

Welcome to the New Jersey Division of Travel and Tourism. The New Jersey Division of Travel and Tourism (NJTT) creates awareness of all that New Jersey has to offer as a destination in order to enhance the quality of life for New Jersey residents and their communities. NJTT is the only organization in New Jersey providing marketing strategy and industry leadership for tourism sector stakeholders through:

NJTT aims to provide diverse and memorable experiences for our visitors and engender pride among New Jersey residents about where they live, work and play. As such, our organizational values focus on collaborative and proactive processes where we function as state ambassadors with a commitment to serve.

In 2022, tourism in New Jersey generated $73.5 billion in total economic impact, with visitor spending reaching $45.4 billion in the Garden State. Traveler activity continues to re-energize the state economy, evident in the $5.0 billion produced in state and local taxes, reflecting a strong demand for the state’s robust travel product portfolio.

New Jersey Tourism in the News

Dec. 15, 2023 - NJ News 12 - Lt. Governor Tahesha Way featured for National Cupcake Day



Tourism Research Studies



Literature Distribution Policy

The New Jersey Division of Travel and Tourism provides the display of and distribution of tourism literature at our state welcome centers. If you are looking to showcase your New Jersey tourism business or attraction at our welcome centers, please download our policy and application.

New Jersey Tourism Team Members

Jeffrey Vasser, Executive Director, 609-292-6963
Alicia M. Quinn, Deputy Executive Director, 609-292-3291
Michael Styles, Director of Marketing, 609-292-4239
Emel Crawford, Principal of Communications, 609-292-7138
Ann M. Pilcher, International Marketing Manager, 609-984-9413
Steve Leonard, Publications Distribution Requests, 609-292-5756
Bernice Harris, Tourism & Grant Program Assistant, 609-777-4109
Kaitlyn Kurfuss, Marketing Assistant, 609-633-0981
New Jersey Division of Travel & Tourism
PO Box 460
Trenton, NJ 08625-0460
1-800-VISITNJ  (1-800-847-4865)