Tourism Literature & Brochure Distribution Guidelines

Display and distribute New Jersey tourism literature at designated Official State Welcome and Visitor Information Centers. Brochures, rack cards and publications pertaining to New Jersey tourism attractions and destinations are eligible for consideration.

Brochures, rack cards and publications must meet the criteria below for approval before completing the application.

Content

  • Brochures, rack cards and publications must represent tourism related services. Must show worth and usefulness to tourists and overall value to the State's effort in promoting tourism and travel to New Jersey.
  • Brochures, rack cards and publications should answer the questions: Who, What, Where, When (hours/days/months of operation), contact phone number, website address, if feasible a locator map and admission charge, if any.

Size and Appearance

The most effective way to attract the public’s eye is through engaging photos and bright colors.

  • Brochures and rack cards must be professionally produced and printed and at least 3.5 inches to 4 inches wide by 9 inches long.
  • Magazine size (8.5 inches by 11 inches) publications only from Destination Marketing Organizations (DMOs) will be considered based on space availability.
  • Name of attraction, business or title should be placed at the top 1/3 of the materials so that it is easily viewed by the public.
  • Rack card paper stock must be sufficient weight (65 lbs. or heavier) to prevent wilting or drooping in rack.
  • Inserts are NOT permitted, unless they are professionally adhered to the brochure, i.e. (stapled, glued). This will prevent separation and help maintain order in the distribution racks.
  • We request that you consider using recyclable paper for your materials to help save our environment.

Shipping

  • Materials must be shipped or delivered directly to the Welcome and Visitor Information Centers, Monday through Friday, between 9:00 a.m. and 3:00 p.m.
  • Advertisers are responsible for all shipping charges.
  • O.D. will not be accepted.
  • Boxes must be of sturdy cardboard construction, tightly packed and cannot weigh more than 20 lbs. each.
  • Please adhere to the maximum number of brochures that may be sent to each Welcome and Visitors Information Center.
    • Some may receive 200, while others may receive a maximum of 25, due to space limitations. The number for each center is listed on the site check-off form.
  • Important to include in your shipment: name, address, telephone number and email address (or business card) so the travel counselor can contact you when your materials needs replenishing.
  • A phone call or email will be sent to you by the center staff when your materials needs to be replenished.

Disclaimer

The distribution and display of public and private tourism industry materials at New Jersey’s Official Welcome and Visitors Information Centers does not constitute an endorsement or recommendation of the product/service or guarantee the accuracy of the information provided.

The New Jersey Division of Travel and Tourism remains the controlling authority at all times and has the right to remove or disqualify materials from the display at any time for just cause. Every effort will be made to display approved brochures, rack cards and magazines. Should rack space be limited, materials will be rotated in and out of the available display space on an equitable basis.