Nickelodeon Universe

American Dream

1 American Dream Way
East Rutherford, NJ 07073

Highlights:

  • Open: Year-Round
  • Overview

    American Dream is a premiere entertainment & retail center located in the Meadowlands Sports Complex in East Rutherford, NJ. American Dream is a destination experience with over 400 stores and attractions, featuring an indoor theme park, water park, ski slope and high-end luxury stores. Feel the excitement of making memories again at the newest place for indoor family entertainment.

    The contemporary complex boasts multiple floors of clothing, footwear and accessory retailers, flagship stores and specialty vendors. Its luxury shopping and dining division, The Avenue, features prominent names in high-end apparel and accessories. And with no sales tax on clothing, American Dream makes it easy to indulge in exceptional attire. With over 70 food options from fast-casual to fine dining plus record-breaking indoor theme parks and other attractions, American Dream provides a complete entertainment experience.

    Refresh your wardrobe with the latest looks from Armani Exchange, Aritzia, Levi’s, lululemon and Mango; shop shoes for all seasons at Aldo, Clarks, DSW, Foot Locker, Skechers, UGG and Vans; and accessorize with jewelry and cosmetics from Kay Jewelers, Swarovski, Sephora and Ulta Beauty. Visit Apple and Best Buy to connect to the latest tech and enjoy elevated shopping experiences at flagship stores. Expanded collections await at American Dream’s H&M, PRIMARK, Uniqlo and Zara flagships and at exclusive offerings like Toys”R”Us and IT’SUGAR, the world’s first and only candy department store.

    Easily accessible public transit lines across NYC and New Jersey making this truly your Dream destination.

    ENTERTAINMENT EXPERIENCES

    New Jersey Hall of Fame
    Welcome to the New Jersey Hall of Fame! Dive into the rich history and remarkable achievements of NJ’s legends through engaging exhibits and interactive displays.

    The Gameroom
    Whether you’re craving a dose of nostalgia or some fierce competition, step into THE GAMEROOM for good food, great times and friendly rivalries.

    The Rink
    Skate the dream! The NHL-size ice rink hosts everyone from happy kids to hockey pros.

    Legoland Discovery Center
    A colorful world of infinite creativity for kids from 3 -10, and Lego-heads of all ages!

    Sea Life Aquarium
    A true undersea journey - sharks, stingrays and thousands more creatures surround you.

    DreamWorks Water Park
    Experience year-round splashy fun with the largest selection of water rides worldwide.

    Nickelodeon Universe Theme Park
    One-of-a kind rides, and experiences that can be enjoyed by anyone from kids to thrill-seekers!

    Big SNOW
    North America's first and only indoor, real-snow, year-round ski and snow resort.

    Angry Birds Mini Golf
    You beat them on screen. Now beat them on the green! A mini-golf challenge like no other.

    Blacklight Mini Golf
    Putt through an uncharted universe, and take your game to a whole new alien dimension!

    Geoffrey’s Express
    Hear that whistle?! All aboard the all-new Geoffrey’s Express, a chuga-chuga mini train.

    Dream Wheel
    Take a luxury ride through the sky, with the world’s best view of the world’s best city.

    Paradox Museum
    Paradox is a fun, interactive experience for all ages!

    Bubble Planet
    Voyage through fantastical, pastel landscapes designed to appeal to all 5 senses.

    The Escape Game
    Can you solve it? Challenge yourself in NJ’s #1 escape room and immersive adventure.

    Legends of the Hidden Temple
    On the world’s tallest ropes course, you’ll reach new heights and climb past your limits.

    Skudin Surf
    Don’t wait for the perfect wave - it’s always here! Shred the surf any time, year-round.

    In the Game
    Get your game on! Introducing In The Game Arcade inside Nickelodeon Universe Theme Park.

    Blast 7D
    Robots, zombies and cyberpunks! (Oh my!) Blast your way through an immersive 7D ride.

    TiLT 3D Art Experience
    Put yourself right into Tracy Lee Stum's optical illusion art. The ultimate selfie opp!

    iMUSEUM
    iMUSEUM blends art and emotions, creating an experience where we celebrate the “i”.

    Mirror Maze
    Lose and find yourself, as you navigate a challenging chamber of radical reflections.

    Activate
    Experience high-tech games that test your mental agility.
  • Amenities

    • Food Service Available
    • Restrooms
    Activities
    • Ice Skating
    • Skiing
    • Surfing
    • Swimming
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