New Jersey Division of Travel and Tourism Debuts Taste NJ Campaign

New Campaign Drives Awareness to State’s 1,000+ Restaurants, Wineries and Breweries

TRENTON, N.J., May 26, 2020: As Americans continue to navigate daily life, work and leisure during the worldwide COVID-19 pandemic, the New Jersey Division of Travel and Tourism (NJTT) has today launched Taste NJ, a multiplatform digital campaign to support New Jersey’s thousands of restaurants, 50+ wineries and 100+ breweries.

Taste NJ is the second full-bodied strategic marketing initiative to debut by NJTT during the state’s COVID-19 travel restrictions. The premiere campaign, New Jersey in the House!, kicked off in April to offer online visitors to VisitNJ.org the sights, sounds and spirit of the Garden State directly from the comfort of their own homes through a new digital hub.



Also accessible as an interactive Web portal through NJTT, Taste NJ promises to drive awareness to New Jersey’s robust, enterprising and thriving food and beverage industry, which continue to demonstrate resiliency in the face of the pandemic’s restrictions on businesses. TV spots promoting the campaign will air on broadcast and digital platforms, and radio spots will relay in both English and Spanish.



“New Jersey’s restaurants, wineries and breweries are a big draw for residents and visitors alike,” said New Jersey Secretary of State Tahesha Way. “Taste NJ is an opportunity to support these Garden State businesses and workers that contribute so much to our communities and our quality of life.”



Hallmarks of the new Web portal include the following:

  • Virtual Cooking Class Series: Site visitors can view recipes from award-winning chefs and well-known personalities from each of the state’s six regions through virtual cooking classes. Secretary of State Way will usher in the series by sharing her prized family recipe for blueberry shortcake with homemade whipped cream.
  • Dine-In Movie Nights: In partnership with the New Jersey Motion Picture & Television Commission, every Wednesday is now, “Dinner-and-a-Movie Night,” for online visitors: support local restaurants by ordering take-out or delivery, while watching a movie either set in, filmed in or starring talent from the Garden State. Taste NJ provides a suggested weekly movie schedule with two cinema options, mature or family-friendly, for fans.
  • Take a Taste: Information and details on New Jersey restaurants, breweries and wineries offering convenient delivery and takeout services are now available through, “Take a Taste.”
  • Happy Hours: Suggestions on how to host a virtual wine and cheese night with friends, featuring a variety of selections from wineries across the state that now deliver, are available on “Happy Hours.” For beer enthusiasts, local craft breweries, such as Cape May Brewing Co. and Ship Bottom Brewery, are just two out of several breweries now offering delivery and curbside pickup.


“We know that Taste NJ will inspire our residents to support their local business neighbors and restaurants whenever possible,” said New Jersey Division of Travel and Tourism Executive Director Jeffrey Vasser. “Taste NJ will also pique the interest of out-of-state visitors, as they virtually experience New Jersey’s rich and diverse culinary, wine and beer offerings.”



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About New Jersey

New Jersey offers a wide variety of experiences to visitors all year long. Visitors can enjoy outdoor adventures, renowned culinary offerings, educational opportunities, and a strong arts and cultural scene. With numerous state and national parks, beaches, skiing, tax free shopping, historic sites, museums and more New Jersey blends together its rich history and exciting present. Home to the nation’s first beach resorts and the birthplace of major inventions, New Jersey offers a picturesque escape and dynamic opportunities for visitors from near and far. For more information, visit www.VisitNJ.org.